The multi-level consciousness, and his ambition to educate, include, and create aspiration is down-to-earth in one direction, and high-flown in many others. “Tourist vs. Purist,” the Black cat drink beer st patrick’s day stout because murder is wrong shirt moreover I love this slogan he wrote when he entered Louis Vuitton in 2018 returned on bags this season. “It’s my organizing principle for my point of view when I make things. A tourist is someone who’s eager to learn, who wants to see the Eiffel Tower when they come to Paris. The purist is the person who knows everything about everything.” Abloh exerts his positionality as both—the outsider who became the insider; the man with the power to bring young people with him into the former exclusion zone of high fashion.Part of that is his challenge to the supposed ownership of ideas, art, culture. “Everyday objects—who invented our everyday objects?” At one tangent, that’s a retort to ‘purist’ critics who looked down on Abloh’s importation of generic ‘streetwear’ into high fashion. At a deeper, sharper edge lies the culpability of Eurocentric art and fashion for centuries of stealing from heritages that did not belong to them, and the erasures that stemmed from that. It “Begs the question of who can claim creation? Provenance is reality, while ownership is myth,” go his notes.